In 2018, The One Show Young Ones challenged students with a client brief partnered with Sonnet Insurance. Sonnet Insurance wanted to target millennials and challenge the tone of traditional insurance campaigns. The execution was to instill optimism rather than the traditional, "something bad's going to happen" tone seen in normal insurance advertising.
With this brief, we realized, when it comes to insurance, nothing happening is the best case scenario. This idea led to two TV spots that was awarded a merit award for the 2018 Young Ones Award.
Art Director: Allora Rameson
Copywriter: David Shum
Director: Taylor Galbraith
Producer: Andrew Scott James / Amy Hauck