OFF! is the household brand for bug spray, especially mosquito repellant. When you think about it, mosquitoes are no different than vampires. In fact, I am convinced that Dracula did not turn into a bat, but turned into this devilish, blood-sucking pest.
Art Director: Allora Rameson
Copywriter: David Shum
After reimagining mosquitoes are real-life vampires, we reimagined OFF! packaging to fit the theme.
Sample bottles will also be placed at the mouth of hiking trails, park entrances and other mosquito-ridden places with signs warning visitors of "bloodsuckers".